Permutive
YC S14Rebuilding data in advertising to protect privacy
London, England, United KingdomFounded 2014205 employeespermutive.com
Team
205
Founded
2014
About
As third-party identifiers like the cookie disappear, ad-tech breaks—targeting, frequency capping and measurement disappear. We're rebuilding data infrastructure in advertising to work with cohorts—privacy safe descriptions of users—which enable advertising use cases without the need for sharing personal identifiers. We do this by moving data processing and management out of the cloud, and on to the user's device.
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